In collaboration with apps that Gen Z use in their daily lives such as TikTok and lnstagram, Watch Yourself makes you think twice about the content you are consuming. It works by 'wrapping up' your hourly media consumption and how this in turn has affected your eye health.

Watch Yourself has a different take on the idea of a persuasive campaign and focuses on self reflection. Instead of offering a direct alternative, we encourage Gen Z to think for themselves. By using their own data against them, we show how pointless much of the content Gen Z are consuming really is.